A Place Where Hope Grows, One Step at a Time.

TruNorth Autism Services provides compassionate, individualized care for children and families navigating the autism journey—every step of the way.

Helping Families Overcome Real-Life Challenges

  • Waiting Lists

    We believe families shouldn’t have to wait for support. That’s why we prioritize prompt intake and flexible scheduling.

  • Cost & Insurance

    We work with most major insurance providers and help families understand their benefits, step-by-step.

  • Navigating Services

    Whether you're new to ABA therapy or exploring support options, we’ll help you understand exactly what’s involved.

About TruNorth

Guiding Families Toward Growth, Independence, and Hope

At TruNorth Autism Services, we’re dedicated to supporting individuals and families through every step of their autism journey. Based in Rochester, NY, our experienced and compassionate team offers personalized services designed to foster growth, nurture potential, and build lasting independence.

We believe every person has a unique path—and we’re here to help them find their True North with care that’s never one-size-fits-all.

We are an in-network provider for:

  • Molina

  • MVP Healthcare

  • Excellus

  • Aetna

  • eMedNY

  • Cigna/Evernorth

Support That Grows With Your Family

Every child’s needs are different—so we offer a variety of services to meet families where they are and help them move forward with confidence.

  • ABA Therapy

    Personalized behavioral therapy grounded in evidence and delivered with care.

  • Family Support & Coaching

    Empowering parents and caregivers with tools and guidance to support growth at home.

  • School Support

    Partnering with schools to advocate for your child’s needs and ensure a supportive learning environment.

  • Community Integration

    Helping children build confidence and thrive in everyday community settings.

    Autistic boy playing on the playground
Learn More About Our Services

What to Expect: Your Path to Support

Starting ABA therapy can feel like a maze—but we’re here to walk you through it. Here’s what the process looks like, step by step.

  • You, your child’s teacher, or pediatrician may notice signs like delayed speech, limited eye contact, or repetitive behaviors.

  • A developmental specialist or pediatrician will perform an evaluation and may provide a diagnosis like Autism Spectrum Disorder (ASD).

  • Once you have a diagnosis and referral, contact us. We’ll guide you through paperwork and verify your insurance coverage.

  • Our BCBA conducts an in-depth assessment to understand your child’s needs, then creates a personalized therapy plan.

  • We’ll handle submitting your treatment plan to insurance and follow up to get the green light.

  • Once approved, ABA therapy begins with a Registered Behavior Technician (RBT) under the supervision of a BCBA. Support for parents is built in.

Ready to Take the First Step?

Whether you have questions or you're ready to begin, our team is here to support you.